The operating system for the physical shop
Be seen, get paid, stay in control
From your digital storefront to payment links and Google presence, Mithqal brings your shop’s operating tools into one workspace. Run your day from your phone and focus on your customers.
- Arabic from the start
- Made for mobile
- One home for your business data
One connected dashboard
A storefront that feels like your shop
Give customers a clear place to discover your business, explore what you offer and find you.
- Your products or services
- Branches and opening hours
- Direct contact through WhatsApp
Explore the tabs to see the idea in action. This is an illustrative preview, not a live account.
From getting started to your working day
Start with your shop. Connect the rest.
Mithqal is a platform for physical shops in Saudi Arabia. Bring your business details, catalog and branches together, then use them across your storefront and operating tools without entering everything again.
Start with the essentials. Add what fits your needs.
Step 1
Introduce your business
Add your business and branch details, choose your sector, and organize your products or services around how your shop works.
Step 2
Build your digital front door
Present your catalog, opening hours and contact details in a storefront tailored to your sector, then share it with customers.
Step 3
Manage your day in one place
Use the payment and local presence tools available to your business, and follow interactions and tasks without switching between disconnected tools.
Enter once. Use across your workspace. Your branches, catalog and brand form a shared foundation for the modules. External services require connection and provider eligibility.
Modules
Connected tools, starting with your shop’s needs
Explore Mithqal’s storefront, payment, presence and marketing tools, with add-ons to grow into. Feature availability depends on your plan and enabled integrations.
Payments
Get paid the way your customers already pay.
- Payment links and QR codes per branch or per order.
- mada, Apple Pay, cards, STC Pay, Tabby and Tamara through a licensed gateway.
- A ZATCA-compliant simplified invoice for every payment.
Presence
Be found on the map, not only in search.
- Connect Google Business Profile and sync hours, photos and branches.
- AI-assisted review replies, with alerts on negative reviews.
- A local presence report: searches, calls and directions.
Social studio
Design, schedule and publish from one place.
- Templates bound to your brand kit for offers, products and seasons.
- Scheduling for Instagram, X, Snapchat, TikTok and Google Posts.
- A suggested monthly content calendar for your sector.
Local ads
Local campaigns from templates instead of an agency.
- Connect your Google, Snap, TikTok and Meta ad accounts.
- Templates for store visits, seasonal offers and customer retargeting.
- One budget view with return on ad spend and waste alerts.
Storefront
A public storefront on the day you sign up.
- Sector templates fed by your catalog, branches and brand kit.
- Live on a Mithqal subdomain first, then on your own domain.
- Local SEO, contact forms, a WhatsApp button and simple booking.
Marketplace
Add what your shop needs, when it needs it.
- Accounting, bookings, loyalty and light inventory as add-ons.
- Every add-on follows the same module contract and entitlements.
- A partner API and webhooks in a later phase.
Sector packs
Configured for your sector, not adapted to it
A sector pack sets the catalog schema, the page and campaign templates, the metrics that matter, and which modules to switch on first. Packs are configuration, not separate products.
Market Comparison & Savings
Why Saudi Retail & Service Merchants Choose Mithqal
Real annual savings exceeding 14,000 SAR per branch—zero hardware lock-in, zero operational friction.
Merchant Annual Savings Calculator
Select your number of branches to see how much you save annually compared to legacy platforms
Why Saudi Retail & Service Merchants Choose Mithqal
| Feature / Criteria | Mithqal0 SAR Hardware | Foodics | Legacy Accounting / POS |
|---|---|---|---|
| Mandatory Hardware Cost | 0 SAR (Runs on any phone, tablet, or laptop) | 5,000 – 12,000 SAR (Proprietary iPads & peripherals) | Bulky desktop setups & dedicated accessories |
| Tap to Phone (mada SoftPOS) | Native & Instant (Accept cards on any mobile) | Not available (Requires standalone payment hardware) | Not supported |
| ZATCA Phase 2 E-Invoicing & Credit Notes | Instant Phase 2 QR & compliant Credit Notes | Supported primarily for F&B establishments | Supported but introduces high queue latency |
| Autonomous WhatsApp Commerce (24/7) | AI sales agent with 10-min inventory reservation | Not available | Not available |
| Specialized Sector Operating Engines | Auto Workshops (Absher/Taqdeer), F&B, Salons, Retail | Restricted to Food & Beverage (F&B) | Generic bookkeeping lacking field operations |
| Mudad WPS Wage Protection Payroll | 1-click Mudad WPS compliant payroll file generation | Not available (Requires expensive 3rd-party HR) | Complex paid add-ons |
Pricing
Plans priced in SAR
Three plans, billed monthly or yearly to your business. Start with one branch and move up when you add branches, a custom domain or ad accounts.
Starter
For a single shop getting online and getting paid.
- One branch
- Storefront on a Mithqal subdomain
- Payment links and QR codes
- ZATCA-compliant simplified invoices
- Google Business Profile connection
- 20 AI-generated posts per month
Growth
RecommendedFor a shop that needs its own domain and a content calendar.
- Up to 3 branches
- Custom domain
- Full social studio with scheduling
- Local campaign templates
- AI-assisted review replies
- Weekly business summary
Pro
For small chains running several branches and ad accounts.
- Up to 10 branches
- Multi-account ads
- Advanced roles and permissions
- API access
- Priority support
Yearly billing is ten times the monthly price, so two months are free.
All prices exclude 15% VAT.
Questions
Frequently asked questions
What shop owners ask before they sign up.
Get started
Your storefront and your first payment link
Create an account, verify your commercial registration, and go live on a Mithqal subdomain with a payment link that accepts mada, Apple Pay, Tabby and Tamara.